Default

Leasing & Financing

Whether you are a business executive looking to invest in new equipment or a vendor seeking financing options for your clients, you can leverage flexible financing through First American.

Learn More

Case Studies

See firsthand how organizations have achieved their goals with customized financing from First American.

Hear From Our Clients

Manufacturing | Vendor Financing Program

Why One Manufacturer Switched Lessors for a Better Fit

An Inferior Buying Experience Becomes a Competitive Threat

Sometimes it’s not about being first—it’s about keeping up. When a production equipment manufacturer discovered that their top competitor began offering payment options to their customers, they knew they needed to improve their customers’ buying experience or risk falling behind and losing sales.

At the time, customers inquiring about payment options were simply referred to brokers and banks—resulting in a process that was unpredictable, clunky, and slowed down the sale. To improve their customers’ buying experience, the manufacturer wanted to implement a leasing program with a single, reliable funding source.

Unfortunately, the original lessor they worked with was a letdown, and neither their customers nor their sales team were satisfied with the support they were receiving. As a result, the manufacturer sought to find a new lender who was better equipped to deliver results.

Without an established leasing program, the team could not provide customers with an end-to-end solution.

A dedicated team of specialists helped remove common financial roadblocks, adding new value to the customer relationships.

A New Program with a Strong Team Behind It

Using what they learned from their first go-round, the manufacturer focused on finding a new lessor who could deliver excellent customer service from start to finish. First American’s high-touch Program Management model caught their attention, and soon a new private label leasing program was underway.

 

The Program Management Role

 

Every First American leasing program is paired with a Program Manager who learns the ins and outs of the vendor’s business. In this case, the Program Manager’s goals were to (1) seamlessly integrate First American’s services into the manufacturer’s process and (2) minimize the disruption felt by the sales team.

 

The Program Manager taught the sales team enough to be dangerous—payment options, customizations, ways to incorporate payment flexibility into their sales pitch, etc. When customers were ready to discuss their leasing options, the Program Manager joined calls alongside the sales colleagues to ensure all payment-related questions were answered directly. 

 

When a customer decides to proceed with leasing, they’re then introduced to the program’s dedicated Project Manager who becomes their single point of contact for the life of the lease. They receive direct access to support, meaning they never have to use a customer service phone line or generic email address (a capability that other lenders lacked).

An Inferior Buying Experience Becomes a Competitive Threat

Sometimes it’s not about being first—it’s about keeping up. When a production equipment manufacturer discovered that their top competitor began offering payment options to their customers, they knew they needed to improve their customers’ buying experience or risk falling behind and losing sales.

At the time, customers inquiring about payment options were simply referred to brokers and banks—resulting in a process that was unpredictable, clunky, and slowed down the sale. To improve their customers’ buying experience, the manufacturer wanted to implement a leasing program with a single, reliable funding source.

Unfortunately, the original lessor they worked with was a letdown, and neither their customers nor their sales team were satisfied with the support they were receiving. As a result, the manufacturer sought to find a new lender who was better equipped to deliver results.

Without an established leasing program, the team could not provide customers with an end-to-end solution.

A New Program with a Strong Team Behind It

Using what they learned from their first go-round, the manufacturer focused on finding a new lessor who could deliver excellent customer service from start to finish. First American’s high-touch Program Management model caught their attention, and soon a new private label leasing program was underway.

 

The Program Management Role

Every First American leasing program is paired with a Program Manager who learns the ins and outs of the vendor’s business. In this case, the Program Manager’s goals were to (1) seamlessly integrate First American’s services into the manufacturer’s process and (2) minimize the disruption felt by the sales team.

The Program Manager taught the sales team enough to be dangerous—payment options, customizations, ways to incorporate payment flexibility into their sales pitch, etc. When customers were ready to discuss their leasing options, the Program Manager joined calls alongside the sales colleagues to ensure all payment-related questions were answered directly. 

When a customer decides to proceed with leasing, they’re then introduced to the program’s dedicated Project Manager who becomes their single point of contact for the life of the lease. They receive direct access to support, meaning they never have to use a customer service phone line or generic email address (a capability that other lenders lacked).

A dedicated team of specialists helped remove common financial roadblocks, adding new value to the customer relationships.

A Buying Experience That Keeps Getting Better

For the manufacturer, implementing a leasing program was about more than just being able to say, “we offer flexible payment options.” It was about improving their customers’ buying experience, adding value to their sales team, and helping them to best their competition. Without the leasing program, significant revenue would have been lost, and the remaining business would have required considerably more time and effort to win.

As with any good service, the program continues to evolve based on customer needs and the larger business landscape. While rate locks and flex leases were highly desirable at the inception of the program, today’s focus is deposit management and risk mitigation efforts. In an everchanging economic environment, their Program Manager continues to work alongside the sales team to tailor payment structures to align with customer needs.

Improving the customers' buying experience with a leasing program helped create an important competitive advantage.

Shifting Customers’ Focus from Price to Value

Learn how a west coast supply chain manufacturer increased deal fundings with a vendor financing program from First American.

Read Case Study
Plastic containers in a warehouse.

Reducing Price Apprehension for Technology Projects

Learn how a premier industrial manufacturer, Emerson Network Power, made critical infrastructure costs more palatable for their customers with a vendor financing program from First American.

Read Case Study
Emerson and First American meeting to discuss a vendor financing program.

Make Saying "Yes" Easier

Contact us to get started with a vendor financing program today.

Harness the power of payment flexibility and simplify the purchasing experience for your customers with a vendor financing program from First American.