New York – [May 16, 2013] – First American Education Finance was honored by the Rochester Chapter of the American Marketing Association for its work in business-to-business marketing.
First American Education Finance provides technology and equipment financing to colleges and universities throughout the United States. The winning entry, titled “A New Spin on Campus Finance,” communicates First American’s longtime commitment to “Bettering students’ lives by providing schools with the resources to succeed.”
“It is an honor to receive this prestigious recognition from AMA Rochester,” said Karen Pomazal, Senior Vice President of Marketing at First American. “First American has a unique value proposition, and we take great pride in communicating it effectively.”
The campaigns were judged on the effectiveness of the campaigns in reaching identified goals according to a set point system. A panel of distinguished members from across the country judged the campaigns, and noted, “Terrific. This is how communications should be done. Fantastic.”
[ABOUT FIRST AMERICAN EDUCATION FINANCE]
First American Education Finance is part of Los Angeles-based City National Bank. First American is ranked among the 100 largest leasing companies in the United States, and provides commercial equipment leasing and financing for clients in all 50 states. First American was recognized eight times on the Inc. Magazine’s 500/5000 listing of the fastest growing companies in the United States, and twice as the Best Place to Work in New York State (10-249 employees). First American serves the largest, most creditworthy and sophisticated commercial borrowers throughout the United States.